Culture and traditions are loved and celebrated in Qatar so it’s fitting that these have served as inspiration for the emblem of the FIFA World Cup Qatar 2022™. Its design resembles the traditional woollen shawl that men and women wear across the Arab world during winter months, when the tournament will take place. Like football, the shawl’s popularity is a unifying force, woven into the everyday fabric of people’s lives.
The typeface created to complement the emblem likewise celebrates Qatar’s heritage with a global twist. It brings traditional Arabic calligraphy into dialogue with other global languages through the integration of elements like the kasheeda – a lengthening of the line connecting letters to enhance the flow and elegance of the written word.