Qetaifan Projects, a company owned by Katara Hospitality, has announced that it has awarded the design and build contract for the edutainment immersive water ride in Qetaifan Island North to British company Sarner International.
Sarner International is an award-winning design and audiovisual studio for design, building and installation of innovative experiences for brands, museums and theme parks all over the world.
This step comes within the construction works and augmented reality preparations for one of the waterpark rides, which number up to 36. In addition to the Icon Tower, which is 80 metres high.
The Edutainment Ride is inspired by the history of oil discovery in Qatar; it is to explain the process of how oil is formed, located, drilled, extracted, transported, separated and then used in today’s world. The ride follows a track through a set of scenes. With the addition of special effects such as 3D mapping, animatronics, projection, special lighting, heat, vibration, lightning, drilling machines and fog screens.
The story is enhanced and enriched into an exciting and immersive ride with thrills and exhilaration throughout its length. The ride will be designed in cooperation with Qatar Museums in order to ensure the quality of the content and its historical validity and to come out with the best realistic image stemming from the Qatari perspective and culture for oil exploration and extraction.
Guests enter the Edutainment Ride through an introductory exhibition which explains some of the background events that happened when oil was first suspected in the region. The attraction is housed in two buildings and one ride tower, and a cave houses the log flume ride with entrance and exit exhibition areas to display the story, as well as disembarkation and embarkation of the ride.
From the platform, the guests are taken on to one of three boats of the ride and enter the Edutainment Cave; each boat can take a maximum of 16 guests. After exiting the cave, the guests enjoy the outside section of the ride until they reach the Edutainment Tower; where the boat will be elevated to another level so they can enjoy the second half of multimedia presentations.
On this occasion, Sheikh Nasser bin Abdulaziz Al Thani, Head of the Business Development Department at Qetaifan Projects, said, “This cooperation comes as a continuation of the realization of the company’s vision to make Qetaifan Island North the first entertainment destination of its kind in Qatar. This matter is of great importance and we consider it a national duty due to the contribution it will add in the sectors of tourism, hospitality and entertainment, not only that, but in terms of competitive international standards that express the concerted efforts exerted in promoting Qatari tourism. “
He continued, “There is no doubt that adding an edutainment ride introducing visitors to the history of Qatar would work to attract the largest number of tourists of different age groups, especially those interested in exploring different cultures. Of course, there will be regular school trips and more local partnerships with bodies and institutions interested in art and culture.”
He added, “This cooperation comes within a series of local and global partnerships that will prepare to host the 2022 World Cup and serve Qatar Vision 2030, especially since we at Qetaifan Projects are working to position Qetaifan Island North as a modern entertainment destination that provides a unique experience and actively contributes to providing sustainable solutions that serve tourism and hospitality.”
The waterpark and its Icon tower will be managed and operated by Rixos International Hotels Group for the first time in Qatar, along with the hotel and the Beach Club. Rixos Group is famous for its ownership of the Land of Legends Waterpark in Turkey.
Ross Magri, Managing Director of Sarner International, said “Sarner’s 50 year experience in both the theme park and museum markets is perfectly suited for this innovative project that combines the two, to create an immersive water ride that is not only fun but also educational. We are therefore delighted to have been awarded the contract, working with some of the best teams in the world to deliver what will be another award-winning project that will stand the test of time.”
The waterpark spans 137,000 square meters and is surrounded by six beaches and a hotel with the capacity of 350 keys, in addition to the beach club and retail area. The waterpark features 36 waterslides and rides and is part of Qetaifan Island North, which is part of Lusail City. It will be the first entertainment and touristic island in Qatar, making it a distinctive waterfront for the city.