The collaboration between the two organisations aims to educate the children of Qatar about the importance and essentiality of the retail industry in providing the daily needs of society.
Amongst the activities children can participate in are experiencing how to shop on their own, complete transactions, refurnish stocks, assemble, and deliver orders. At the end of each activity, they will receive a salary (KidZos – KidZania’s currency) as their compensation for their hard work alongside fresh knowledge on how to provide the best shopping experience to customers.
Al-Mutawaa said, “KidZania is the world’s leading education and entertainment brand, and we believe that the best method in teaching children is through role-playing. With a unique business model, brands, and businesses in the country, we are able to interact with kids and give them informative experiences that will definitely make a huge impact on their future.”
Al-Nabet said, “Al Meera is more than a retailer. We take an active interest in the well-being and sustainable development of our community which frequently brings us to advance social initiatives.
“By joining hands with KidZania, Al Meera not only provides a unique platform to educate children on our business but also contributes towards the knowledge development of our community in line with the Qatar National Vision 2030.”
The partnership between the companies falls under KidZania’s vision to provide a realistic, unique, and safe learning environment for children, one that is both fun and educational through role-playing, where the expertise and skills of international and local brands are used as an asset in providing an all-out experience. Moreover, this collaboration aligns with the pillars of the Qatar National Vision 2030 in developing and empowering the next generation of the country.