Local Live FM and from various cities in India, plus an extensive pool of audio content to be available on the go
Doha, 27 February 2022: Indian and South Asian audiences and listeners across Qatar welcomed the launch of the Mirchi app on Apple and Android smartphones and the Android Auto and Apple Car play systems.
The Mirchi App was launched by the Indian Ambassador to Qatar, His Excellency Dr Deepak Mittal on 27th of Feb 2022 at Crown Plaza followed by a press conference. H.E Dr. Deepak Mittal spoke about the importance of Radio as a medium in entertaining people with hyper local information from their cities, even though far from their homeland. He recollected the initial days of this medium even before TV became popular and said this medium has always been there as a strong medium of entertainment. He congratulated Mirchi for its 1st anniversary in Qatar and for this great initiative in bringing multiple Mirchi stations and content on a single application as a Shortcut to India.
The Mirchi App widens Mirchi’s reach from only radio stations in these markets to an “always on App experience” with a wide range of content from live radio stations, to podcasts to radio stories the app will now enable listeners to tune in to the complete Mirchi experience. This gives marketers and advertisers across the market an opportunity to engage with their audience through targeted online advertising opportunities via a multitude of genres and formats.
While Mirchi has been present on consumers’ phones 24×7 with viral videos and social media posts across major platforms like YouTube, Instagram, and Facebook. This is a major step in connecting with Mirchi’s fans and followers directly by putting the Mirchi App on their handsets.
The launch of the app fortifies Mirchi’s presence in key international markets by providing consumers a seamless entertainment experience, enabling them to access Mirchi’s marquee content across geographies on the go – on their smartphones as well as in their cars enabled with Android Auto & Apple Car Play.
Apart from being able to access MirchiOne 89.6 FM, listeners can now tune into their favourite live FM stations from back home in India. The Mirchi app will also offer original audio series and stories, podcasts, and snackable audio content in over 10 Indian languages and across genres like drama, romance, horror, and comedy.
Some of the finest audio content produced for the South Asian audience like RJ Naved’s lighthearted Murga prank calls, “The Devdutt Patnaik” show, “The Bhatt Show” hosted by Mahesh and Pooja Bhatt, Kareena Kapoor Khan’s “What Women Want” and “Manto” voiced by Nandita Das, Nawazuddin Siddiqui, and Sayema will enthrall listeners for sure.
Commenting on the launch, Mr. Vineet Jain, Chairman of the company said, “Mirchi has always explored new horizons, pushed boundaries, and innovated to provide unmatched entertainment to consumers. We are now working overtime to bring the full Mirchi experience to every Indian living overseas. With the launch of this app, we further cement our position as a highly specialized multi-content, multi-format, and multi-lingual music and entertainment brand for Indians everywhere.”
Prashant Panday, MD & CEO, ENIL said, “Mirchi has embarked on a digital transformation journey and is investing heavily behind it. We strive to introduce new content, formats, and platforms to every consumer out there by leveraging the technological advancements of today. With the launch of this app, we introduce yet another platform where our audiences across the globe can enjoy all things entertainment coming directly from India. Moreover, with this app, brands and marketers across geographies get the opportunity to connect with their discerning audiences in the USA, Qatar, Bahrain, and UAE.”
MirchiOne‘s partner in Qatar Mr Salam Al Naemi is equally excited on this launch and said “We believe in chasing a vision, and staying ahead when it comes to technology; the Mirchi App is a bold step into the constantly evolving entertainment industry.”
The audiences across Qatar can now download Mirchi’s app I on the Android play store and Apple App store and then also access it through Android auto and Apple car play.
Mirchi, owned by Entertainment Network India Limited (ENIL), is an all-encompassing music and entertainment company that has India’s largest private FM radio brand with 73 frequencies across 63 cities – Radio Mirchi. Launched in 2001, Mirchi now has a variety of properties under their FM, LIVE, and Digital platforms, each populated with multi-lingual, multi-platform, and multi-format content.
Mirchi was also the 1st Indian brand to go international and now operates in the USA (New Jersey & The Bay Area, California), UAE, Qatar, and Bahrain, bringing content directly from India to the discerning global consumers. Mirchi can also be heard at Rajiv Gandhi International Airport, Hyderabad. With such a wide presence, on-air, on-ground & on digital, Mirchi is truly everywhere.
Mirchi works on providing customized, hyper-local, multi-media solutions for the brands. Mirchi has been expanding and retaining its audiences, as well as advertisers through the years. The emphasis is on generating results for the clients, whether it is generating footfalls, creating a buzz, or inducing trails, with a focus is on providing end-to-end solutions under one roof. Mirchi has provided tailor-made multi-media solutions to over 350 brands & looks forward to serving many more in the future.